from £300/month
£300 to £500 typical
For local businesses and focused, early-stage SEO
Choose StarterBlog Writing and Management
Blog Writing Services and Management That Compound
A blog writing service produces articles. A managed blog programme decides which articles are worth writing, publishes them on a schedule, links them to the pages that sell and goes back to improve the ones that slip. We run the whole system so your blog builds traffic and enquiries month after month.
What is included
What our blog writing and management service includes
Topic and keyword research
Topics chosen for search demand, buyer relevance and your chance of ranking.
Read moreEditorial calendar
A rolling quarter of planned posts, each with a target search and a purpose.
Briefs and expert input
A written brief per post, with your team’s knowledge captured before drafting.
Writing and editing
Specialist writers, a second editor and a fact check on every piece.
Read morePublishing and internal links
Loaded into your CMS with titles, schema, images and links to money pages.
Refreshes and reporting
Older posts updated when they slip, and results reported by enquiries.
Why a blog needs a system, not just writers
Most company blogs fail in the same way. Posts are written when someone has time, about whatever came up that week, and published without a target search or a link to anything the business sells. A year later there are forty articles, a handful of visits and no enquiries, and the blog is quietly abandoned.
The fix is not better prose. It is a content pipeline: research that decides the topics, a calendar that keeps the publishing cadence steady, briefs that make each post answer one search properly, and a refresh cycle that protects what already ranks. Writing is one step of six.
02
An editorial calendar built on topic clusters
We plan in topic clusters. Each cluster has one commercial page at its centre, such as a service page, and a set of articles around it that answer the questions buyers ask before they are ready to enquire. Every article links to that central page, and the central page links back. Over time the cluster signals to Google that your site covers the subject thoroughly, which lifts the service page as well as the posts.
The editorial calendar sets out a quarter at a time: the title, the target keyword and its search volume, the intent, the page it supports and the publish date. You approve it once a quarter, so nobody is chasing sign-off on individual ideas every week.
A worked example: one quarter for a local trade
This is an illustration, not a client. It shows how a single quarter might be planned for an imaginary heating engineer in Leeds whose main commercial page is boiler installation.
| Month | Article | Reader stage | Links to |
|---|---|---|---|
| 1 | How much does a new boiler cost to install? | Comparing prices | Boiler installation page and the quote form |
| 1 | Combi, system or regular boiler: which suits your home? | Working out what to buy | Boiler installation page |
| 2 | How long does a boiler installation take? | Close to booking | Boiler installation page |
| 2 | Boiler repair or replacement: how to decide | Has a problem now | Repair page and installation page |
| 3 | What to check before the engineer arrives | Already booked or about to | Service area page |
| 3 | Refresh of the oldest post that has slipped | Existing traffic | Whatever it should have linked to |
Six pieces, one cluster, every one pointing at the page that earns the money. The questions come from the searches people make, not from what the business felt like writing about, and the final slot goes to a refresh rather than a new post.
04
Briefs, expert input and review
Each post starts with a brief built from the current search results: what the top pages cover, what they miss, the questions people also ask and the angle that would make your piece the better answer. The brief also lists the internal links to include and the sources to cite.
Then we collect your expertise, usually through a fifteen-minute call or a few written questions to the person who knows the subject. That is the difference between an article that could have been written by anyone and one that shows real experience. A specialist writer drafts, a second editor checks structure, accuracy and readability, and you get one clear round of review before anything goes live.
Publishing and internal linking
We publish directly into WordPress, Shopify, Webflow or your own CMS. Each post goes live with a title tag and meta description written for the click, a clean heading structure, compressed images with alt text, article schema with a named author, and an FAQ block where the topic has genuine follow-up questions.
- Two links to relevant service or pricing pages in every post
- One link to a location or industry page where it fits
- Links added from older posts to the new one, so it is not left orphaned
- Descriptive anchor text throughout
The linking is what turns blog traffic into something commercial. An article with no route to a service page is a dead end, however well it ranks.
Measuring content performance and fixing content decay
We report on what the blog produces, not how much was published. Each month you see impressions, clicks and average position per post from Search Console, the enquiries and sales that began on a blog page, and which service pages gained from the internal links.
Articles lose ground over time as competitors publish and facts date. This is content decay, and it is cheaper to fix than to replace. Every quarter we review posts that have dropped and decide whether to refresh, merge or redirect each one. On an established blog, the refresh cycle often produces more growth than the new posts do.
It also helps to know where the time on a single article goes, because the writing itself is under half of it.
- Research and brief: search results reviewed, questions gathered, angle and structure agreed
- Expert input: a short call or written questions to the person who knows the subject
- Drafting: 1,500 words or more, written to the brief
- Editing and fact check: a second editor on structure, accuracy and readability
- Publishing: title, description, schema, images, internal links in both directions
- Follow-up: performance checked at 30 and 90 days, and the post added to the refresh list
| Freelance blog writer | In-house hire | Managed blog programme | |
|---|---|---|---|
| Topic strategy | You supply the titles | Depends on the person | Researched and planned quarterly |
| Editing and fact check | Rarely included | Peer review if you have a team | Second editor on every post |
| Publishing and links | Usually left to you | Included | Included |
| Refreshes | Not included | When time allows | Scheduled every quarter |
| Cover for holidays and illness | None | None | Built in |
Process
How we work
Research
We study search demand, competitors and the questions your buyers ask.
You getA topic and keyword map.
Brief
Each piece gets a brief: intent, angle, structure, sources and internal links.
You getAn approved brief per piece.
Write and edit
Specialist writers draft, editors check accuracy, and your experts review.
You getPublish-ready content.
Publish and refresh
We publish, track performance and refresh pages when they slip.
You getMonthly performance notes.
Comparison
How we compare with a typical agency
| SEO Agency Leeds | Typical agency | |
|---|---|---|
| Topics | Chosen from search demand and mapped to a service page | Whatever is suggested that month |
| Expertise | Your specialists interviewed for every post | Written from other articles |
| Publishing | Loaded, linked and marked up for you | A document emailed over |
| Old posts | Reviewed and refreshed each quarter | Left to decline |
| Reporting | Enquiries and clicks per post | Number of posts delivered |
Packages
Pricing
Managed blog programmes run inside the Growth plan from £700 per month. Individual SEO articles are available from £180 each. All prices are monthly, in GBP and exclude VAT. See full SEO pricing and what each package includes.
from £700/month
£700 to £800 typical
For businesses building a dependable organic channel
Choose Growthfrom £1,000/month
£1,000 to £1,200 typical
For complex websites, ecommerce and multi-location brands
Choose Scale01What are blog writing services?+
Blog writing services provide researched, written and edited articles for a company blog. A managed service also covers topic planning, an editorial calendar, publishing, internal linking, refreshes and reporting, so the whole programme is handled for you.
02How much do blog writing services cost?+
Individual SEO articles of 1,500 words or more are £180 each. A fully managed blog programme sits inside our Growth plan from £700 per month. Prices exclude VAT.
03How many blog posts should we publish each month?+
For most small and mid-sized businesses, two to four well-researched posts a month is enough. A steady cadence of useful articles does more than a burst of thin ones, and budget is often better spent refreshing older posts.
04Who writes the articles?+
Specialist writers matched to your sector, working from a brief and from interviews with your own experts. A second editor checks every piece, and you approve it before it is published.
05Do you use AI to write blog posts?+
We use tools for research and checking, but articles are written and edited by people and built on your team’s first-hand knowledge. Content with no real expertise behind it does not hold rankings.
06How long before a blog brings in enquiries?+
Individual posts can rank within a few weeks for low-competition questions. A blog as a whole usually takes three to six months of steady publishing before enquiries become regular, which is why the plan runs in quarters.
07Should we write new posts or update old ones?+
Both, in proportion. A new blog needs new posts. Once a blog has thirty or more articles, a quarter to a half of the effort is usually better spent refreshing posts that have slipped, because they already have links and history.
08Can you manage a blog we already have?+
Yes. We start with a content audit of the existing posts, decide which to keep, refresh, merge or redirect, and then build the calendar around the gaps.
Free SEO audit
Get a straight answer on what to fix first.
Request a free SEO audit and we will come back with the largest constraint on your organic growth and the first practical fix. No sales sequence.
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