from £300/month
£300 to £500 typical
For local businesses and focused, early-stage SEO
Choose StarterWebsite Copywriting
Website Copywriting Services That Sell Without Shouting
Website copywriting is the job of explaining what you do, who it is for and why someone should choose you, in words your customers would use themselves. Our copywriting services combine customer research, clear positioning and SEO so each page is found, understood and acted on.
What is included
What our website copywriting service includes
Customer and competitor research
What your buyers ask, how they phrase it and what rival sites already say.
Positioning and message hierarchy
The one thing each page must say first, and the order of everything after it.
Page-by-page copy
Homepage, service, about, landing and product pages written to a brief.
SEO built in
Titles, headings and copy matched to the search each page targets.
Read moreTone of voice
A short guide your team can reuse, so new pages sound like the same company.
Review and revisions
Two rounds of amends included, with comments tracked in one document.
What we write
A website copywriter is usually hired for the homepage and ends up fixing everything else, because unclear copy is rarely limited to one page. We write the pages that carry the commercial weight of a site and leave the rest alone unless it is in the way.
- Homepages that say what you do in the first screen
- Service and product pages with scope, process, pricing and proof
- About pages that show who does the work and why they are credible
- Landing pages for paid and email campaigns, built on message match
- Location and industry pages with something specific to say
- Microcopy: buttons, forms, error messages and confirmation screens
Longer editorial content, such as guides and articles, sits with our SEO content writing service and our managed blog writing service.
02
Research and positioning come before the writing
Good copy is mostly research. Before drafting we read your reviews, sales emails and support questions, look at the search terms that already bring people to the site, and talk to whoever speaks to customers most. The phrases customers use to describe their problem are nearly always better than the ones a business uses to describe its solution.
From that we write a one-page positioning note: who the page is for, the problem they arrived with, the value proposition, the proof available and the objections that stop people enquiring. The message hierarchy for each page follows from it. You approve that note before a single headline is written, which is what keeps the revision rounds short.
SEO and conversion, written together
Copy written only for search reads like a list of keywords. Copy written only to persuade is often invisible to the people searching for it. The two are not in tension when the page is planned properly: the primary keyword belongs in the title, the H1 and the opening lines because that is also what the reader came for.
| SEO copywriting | Conversion copywriting | What we deliver | |
|---|---|---|---|
| Main question | Will the right people find this page? | Will they act once they are here? | Both, on the same page |
| Starts from | Search demand and intent | Customer objections and proof | A brief that holds both |
| Measured by | Rankings, impressions, clicks | Enquiries, sales, conversion rate | Enquiries from organic search |
Every page ends with one clear call to action, repeated where a reader is likely to be ready, and objection handling placed next to the point where the objection arises.
A worked example: rewriting a service page opening
The example below is an illustration, not a client. It shows the kind of change the research produces on a typical service page, here for an imaginary accountancy firm.
| Before | After | Why it changed | |
|---|---|---|---|
| Headline | Welcome to our accountancy services | Accountants for Leeds limited companies, with fixed monthly fees | Says who it is for and answers the first question, which is cost |
| Opening line | We are a forward-thinking firm passionate about delivering excellence | We handle your accounts, payroll and corporation tax for one monthly fee, and you get a named accountant who answers the phone | Replaces claims anyone could make with specifics a buyer can check |
| Proof | Trusted by hundreds of clients | The firm’s real qualifications, years trading and reviews, placed beside the claim they support | Only evidence that exists, positioned where doubt arises |
| Call to action | Contact us | Get a fixed quote in one working day | Tells the reader what happens next and how long it takes |
Nothing in the "after" column is clever. It is simply what customers asked about, in the order they asked it, and that is usually what a page was missing.
What decides the cost of website copywriting
We do not publish a flat per-page price, because pages differ too much for one figure to be honest. A quote is built from four things, and you see each of them in the proposal.
- Number and type of pages: a homepage or a main service page takes several times the work of a short supporting page
- Research needed: a business with reviews, call notes and clear positioning is quicker to write for than one still deciding what it offers
- Subject complexity: regulated or technical fields, such as legal, financial and medical, need expert review and more careful sourcing
- Extras: tone of voice guidelines, loading copy into the CMS, and US-market versions of key terms
If budget is limited, we will tell you which three or four pages carry most of the commercial weight and write those first.
06
Tone of voice that sounds like you
Most business websites sound the same because they borrow the same phrases. We write in plain English, in short sentences, with the specifics that only your business could claim. If you already have brand voice guidelines we work inside them. If you do not, the project produces a short tone of voice guide with examples of what to say and what to avoid, so the next page your team writes matches.
We write British English by default. For businesses that also sell in the United States we cover the American vocabulary inside the same page, for example attorneys alongside solicitors and zip code alongside postcode, rather than creating a duplicate US version.
A review process that does not drag
You see an outline first, then a full draft in a shared document with the reasoning for the main choices noted in the margin. Feedback is collected in one place from one named reviewer on your side, which avoids the conflicting comments that stall most copy projects. Two rounds of revisions are included. Final copy is delivered formatted for your CMS, with the title tag, meta description and heading levels marked, or we can load it into WordPress or Shopify for you.
Process
How we work
Research
We study search demand, competitors and the questions your buyers ask.
You getA topic and keyword map.
Brief
Each piece gets a brief: intent, angle, structure, sources and internal links.
You getAn approved brief per piece.
Write and edit
Specialist writers draft, editors check accuracy, and your experts review.
You getPublish-ready content.
Publish and refresh
We publish, track performance and refresh pages when they slip.
You getMonthly performance notes.
Comparison
How we compare with a typical agency
| SEO Agency Leeds | Typical agency | |
|---|---|---|
| Starting point | Customer research and a signed-off positioning note | A questionnaire and a first draft |
| SEO | Keyword, title and headings planned in the brief | Keywords added afterwards |
| Claims | Only what you can evidence | Superlatives and stock phrases |
| Deliverable | CMS-ready copy with titles, descriptions and heading levels | A document of body text |
| Revisions | Two rounds included, one document | Charged per round or unlimited and endless |
Packages
Pricing
Website copywriting is scoped per page after a short review of the site, and is included in Growth plans from £700 per month where pages are being rebuilt as part of an SEO programme. All prices are monthly, in GBP and exclude VAT. See full SEO pricing and what each package includes.
from £700/month
£700 to £800 typical
For businesses building a dependable organic channel
Choose Growthfrom £1,000/month
£1,000 to £1,200 typical
For complex websites, ecommerce and multi-location brands
Choose Scale01What are website copywriting services?+
Website copywriting services cover the research, planning and writing of the words on a website’s commercial pages, such as the homepage, service pages, about page and landing pages, so that visitors understand the offer and take the next step.
02How much do copywriting services cost?+
Website copy is priced per page after we have reviewed the site and agreed the scope, because a homepage and a short landing page are different jobs. Copy is also included in our Growth plan from £700 per month. SEO articles are £180 each. Prices exclude VAT.
03What is the difference between copywriting and content writing?+
Copywriting persuades someone to act, on pages such as service and landing pages. Content writing informs and builds trust over time, through articles and guides. A good website needs both, and we provide each as a separate service.
04Do you write SEO copy?+
Yes. Every page is written for a specific search, with the title, headings and copy planned around it. SEO copywriting is built into the brief rather than added after the draft.
05How long does it take to write a website?+
A five to ten page site usually takes three to four weeks from kick-off to final copy, including research, the positioning note, drafts and two rounds of revisions. Single pages can be turned round faster.
06Will the copy sound like our business?+
Yes. We start from how your customers and your team actually talk, and you approve the positioning and tone before drafting begins. You also receive a short tone of voice guide to keep future pages consistent.
07Which pages should we rewrite first?+
Start with the pages that already get visits but few enquiries, usually the homepage and the two or three main service pages. Search Console and analytics show which they are, and we check before quoting.
08Do you work with businesses outside Leeds?+
Yes. We write for Leeds and Yorkshire businesses, companies across the UK and US firms remotely. Everything is handled by video call and shared documents.
Free SEO audit
Get a straight answer on what to fix first.
Request a free SEO audit and we will come back with the largest constraint on your organic growth and the first practical fix. No sales sequence.
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