from £300/month
£300 to £500 typical
For local businesses and focused, early-stage SEO
Choose StarterContent Marketing & Writing
Content Strategy Services Tied to Pipeline
Connect audience research, search demand, customer questions, expertise, distribution, and measurement. Create a focused editorial roadmap with a reason behind every asset.
What is included
What our content strategy service includes
Audience, search demand, and customer journey research
Competitor content gap and moat analysis
Topic cluster architecture mapped to site structure and funnel
Editorial standards, workflows, and governance design
12-month prioritised content roadmap with forecasts
Measurement framework connecting content to pipeline
How we approach content strategy
Content strategy is the difference between publishing and progressing. It answers the questions that individual articles can’t: which topics deserve investment, how content maps to the customer journey and revenue, what the competitive content moat looks like, and how production, distribution, and measurement connect into one operating system.
SEO Agency Leeds builds content strategies from demand evidence: search and audience research, competitor content gap analysis, topic cluster architecture tied to your site structure, editorial governance (who approves what, to what standard), and KPI frameworks that report content’s contribution in pipeline terms leadership respects.
Process
How we work
Research
We study search demand, competitors and the questions your buyers ask.
You getA topic and keyword map.
Brief
Each piece gets a brief: intent, angle, structure, sources and internal links.
You getAn approved brief per piece.
Write and edit
Specialist writers draft, editors check accuracy, and your experts review.
You getPublish-ready content.
Publish and refresh
We publish, track performance and refresh pages when they slip.
You getMonthly performance notes.
Packages
Pricing
Content Strategy is usually delivered inside one of our monthly plans or as a fixed-scope project. All prices are monthly, in GBP and exclude VAT. See full SEO pricing and what each package includes.
from £700/month
£700 to £800 typical
For businesses building a dependable organic channel
Choose Growthfrom £1,000/month
£1,000 to £1,200 typical
For complex websites, ecommerce and multi-location brands
Choose Scale01We already produce content — why do we need strategy?+
Volume without architecture plateaus: topics overlap, clusters stay incomplete, and nobody can say what’s working. Strategy converts the same production budget into compounding coverage of the topics that drive revenue.
02What does a topic cluster actually do?+
It concentrates authority: a pillar page targeting the head term, supporting pages covering every sub-intent, and deliberate internal links between them. Google rewards demonstrated topic depth — clusters are how you demonstrate it.
03How do you measure content ROI?+
By connecting content touchpoints to outcomes: organic conversions, assisted pipeline, sales enablement usage, and cluster-level visibility growth. We define the measurement model before production scales, so ROI is designed in.
Free SEO audit
Get a straight answer on what to fix first.
Request a free SEO audit and we will come back with the largest constraint on your organic growth and the first practical fix. No sales sequence.
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