from £300/month
£300 to £500 typical
For local businesses and focused, early-stage SEO
Choose StarterEcommerce SEO
Ecommerce SEO Services for UK Stores
Our ecommerce SEO services grow organic revenue for UK online stores by making category and product pages the best answer for shoppers, keeping faceted navigation under control, and fixing the platform quirks that Shopify and WooCommerce leave behind.
What is included
What our ecommerce SEO service includes
Category page SEO
Collection pages mapped to demand, with useful copy and internal links that do not push products below the fold.
Product page SEO
Unique descriptions, product schema, reviews markup and image optimisation at scale.
Faceted navigation
Filters that help shoppers without creating thousands of crawlable near-duplicates.
Technical and speed
Theme, app and script audits to keep templates fast as the catalogue grows.
Read moreShopify and WooCommerce
Platform-specific fixes for URL structures, duplicate paths and plugin bloat.
Read moreContent and links
Buying guides and digital PR that earn links and pass authority to money pages.
Why ecommerce SEO is different
An ecommerce site is not a brochure site with more pages. It has thousands of URLs generated by templates, products that come and go, filters that multiply URLs, and competitors that include marketplaces with enormous authority. Optimising one page at a time does not scale. The work has to happen at template level, in the catalogue data and in the site architecture.
The commercial maths is different too. The searches that matter most are usually category-level — "men’s waterproof walking boots", "oak dining tables" — where the shopper is comparing options. Winning those terms means your category pages need to be better shopping experiences than the competition, not just better optimised.
02
Category pages
Category and collection pages are the money pages of most online stores. We map each one to the search demand it should capture, identify gaps where shoppers search for something you sell but have no page for, and decide which filtered views deserve their own indexable page.
On the page itself we add concise, genuinely helpful copy — sizing advice, material differences, what to look for — placed so it supports the product grid rather than burying it. We also strengthen internal links between related categories and from buying guides, because internal links are how you tell Google which pages matter most.
Product pages
Product pages compete on long-tail searches and, increasingly, in Google’s shopping results. Manufacturer descriptions copied across hundreds of retailers give Google no reason to choose your page. We create scalable approaches to unique product copy, prioritising your best sellers and highest-margin lines first.
- Product, Offer and AggregateRating schema that reflects real prices, stock and genuine reviews
- Merchant Center feed alignment so organic shopping listings stay accurate
- Handling for discontinued and out-of-stock products that keeps their equity
- Image file names, alt text and compression at scale
- Variant handling so sizes and colours do not compete with each other
04
Faceted navigation
Filters for size, colour, price and brand are essential for shoppers and dangerous for SEO. Every combination can create a new URL, and on a large catalogue that means millions of near-duplicate pages competing for crawl budget and diluting signals.
We decide which facet combinations have genuine search demand and should be indexable — "black leather sofas" might, "black leather sofas under £800 sorted by newest" will not — and control the rest with a combination of canonical tags, robots rules, noindex and link handling. The right mix depends on your platform and scale, so we test before rolling it out.
Technical health and speed
Ecommerce themes accumulate apps, tracking scripts, review widgets and chat tools, each adding weight. We audit what loads on category and product templates, remove or defer what does not earn its place, and fix image delivery so pages stay fast on mobile data. Speed improvements help rankings modestly and conversion rates significantly. Deeper technical work is covered by our technical SEO services.
06
Shopify and WooCommerce SEO
Shopify
Shopify handles a lot well but has fixed quirks: products reachable at multiple URLs through collection paths, a rigid URL structure with /collections/ and /products/ prefixes, tag pages that create thin duplicates, and apps that inject heavy scripts. We fix internal linking to point at canonical product URLs, control tag and filter indexing, and audit apps for speed. Theme changes are handled with our Shopify development team.
WooCommerce
WooCommerce is flexible, which means problems are usually self-inflicted: plugin conflicts, category and tag archives indexed by default, attribute archives creating duplicates, and slow hosting. We clean up taxonomy indexing, configure your SEO plugin properly, and work with your developer or ours on performance. See our WordPress development services for build work.
Keyword research for online stores
Ecommerce keyword research is closer to merchandising than to blogging. We look at how shoppers describe your products — by type, material, use, size, style and brand — and which combinations have real demand. "Oak dining table", "extending oak dining table" and "6 seater oak dining table" may each deserve a page, or may be better served by one page with good filters. The answer depends on search demand, your catalogue depth and what Google currently ranks.
We also separate commercial searches, where someone is ready to buy, from research searches, where they are still deciding. Category and product pages target the first; buying guides and comparisons target the second and link through to the products.
08
Internal linking and merchandising
How you link between pages tells Google which ones matter. Many stores link mainly through mega menus and filters, which treats every category as equally important and leaves seasonal or high-margin categories under-supported. We build a deliberate linking structure: related categories linked from each other, buying guides linking to the categories they discuss, breadcrumbs on every product, and links from popular products to their parent and sibling categories.
This is also where SEO and merchandising meet. Promoting a category on the homepage or in navigation sends strong internal signals, so we work with your trading team on what to feature and when.
Common ecommerce SEO mistakes
- Thousands of filter and sort URLs left crawlable and indexable
- Manufacturer descriptions copied word for word
- Category pages with no helpful text, or so much text the products are pushed out of view
- Deleting discontinued products without redirects
- Product variants each competing as separate pages
- Slow category templates caused by apps and tracking scripts
- Internal search results pages indexed by Google
Fixing these at template level often unlocks growth across the whole catalogue at once, which is why the audit comes first.
10
Buying guides and content that sells
Not every shopper is ready to buy. Many start with questions: which material lasts longest, what size to choose, how two products compare. Buying guides and comparison pages answer those questions, rank for research searches your category pages cannot, and link shoppers straight to the right products when they are ready. They also earn links from bloggers and journalists more easily than product pages do, and pass that authority on to your categories through internal links.
We plan guides around real questions from your customer service inbox, product reviews and search data, and write them with your buyers or product specialists so they contain knowledge competitors do not have. Our SEO content writing service handles production.
Planning around seasonal demand
Most stores have seasonal peaks — Christmas, Black Friday, summer, back to school — and search demand for seasonal categories rises weeks before sales do. Pages need to be live, indexed and gathering links well before the peak. We plan seasonal category and guide updates months ahead, keep seasonal URLs live all year rather than recreating them, and adjust internal linking as each season approaches so authority is in place when shoppers arrive.
Process
How we work
Store audit
Crawl, Search Console, analytics revenue data and a competitor review of category rankings.
You getRevenue-weighted audit of category, product and technical issues.
Architecture plan
Category gaps, facet indexing rules and internal linking structure agreed.
You getCategory map and faceted navigation specification.
Template and content work
Template fixes, category copy and product improvements shipped in priority order.
You getMonthly delivery log with shipped changes.
Revenue reporting
Organic revenue, transactions and category rankings tracked monthly.
You getReport tied to sales, not just traffic.
Comparison
How we compare with a typical agency
| SEO Agency Leeds | Typical agency | |
|---|---|---|
| Focus | Category pages and organic revenue | Blog posts and generic keyword lists |
| Scale | Template-level fixes that cover the whole catalogue | Page-by-page edits |
| Platform knowledge | Shopify and WooCommerce specifics handled | Generic SEO checklist |
| Reporting | Organic revenue and transactions | Sessions and rankings only |
| Contract | Three-month initial term, then rolling monthly on 30 days’ notice | Often 12 months minimum |
Packages
Pricing
Most ecommerce SEO programmes start on the Growth plan. Large catalogues or stores mid-replatform usually need Scale. All prices are monthly, in GBP and exclude VAT. See full SEO pricing and what each package includes.
from £700/month
£700 to £800 typical
For businesses building a dependable organic channel
Choose Growthfrom £1,000/month
£1,000 to £1,200 typical
For complex websites, ecommerce and multi-location brands
Choose Scale Results being documented
Case study status
We are not publishing ecommerce case studies until we have client-approved results with baselines. When they are ready, they will appear on our case studies page with the store’s starting point, what we changed and the measured change in organic revenue. Until then, we are happy to walk you through our method and a redacted audit during your free review.
01How much does ecommerce SEO cost?+
Most ecommerce SEO programmes start on our Growth plan from £700 per month. Large catalogues and stores going through a replatform usually need the Scale plan from £1,000 per month. Prices exclude VAT.
02Is Shopify good for SEO?+
Shopify is a solid platform for SEO once its quirks are handled: duplicate product paths, tag pages and app bloat. Many successful UK stores rank well on Shopify.
03Should we write unique descriptions for every product?+
Ideally yes, but on large catalogues we prioritise. Best sellers, high-margin lines and products with search demand come first. Templates and structured attributes can improve the rest.
04What should we do with out-of-stock products?+
If the product is coming back, keep the page live and show it as out of stock. If it is gone for good, redirect to the closest replacement or category, unless the page has unique links or traffic worth keeping with a helpful message.
05Do you work with WooCommerce and Magento?+
Yes. We work with Shopify, WooCommerce, Magento (Adobe Commerce), BigCommerce and custom builds. The principles are the same; the implementation differs.
06How long until ecommerce SEO increases sales?+
Technical and category fixes on an established store can show results in two to three months. New stores with little authority usually need six to twelve months.
07Do you work with Shopify Plus and large catalogues?+
Yes. We work with Shopify Plus and with stores carrying tens of thousands of products. Large catalogues need template-level fixes, careful facet rules and prioritised content, which is where our process is strongest.
08Should every filter combination be indexable?+
No. Only filter combinations with real search demand and enough products to be useful should be indexable, such as a popular material or style. The rest should be kept out of the index so crawl effort goes to pages that sell.
Free SEO audit
Get a straight answer on what to fix first.
Request a free SEO audit and we will come back with the largest constraint on your organic growth and the first practical fix. No sales sequence.
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