from £300/month
£300 to £500 typical
For local businesses and focused, early-stage SEO
Choose StarterContent Marketing & Writing
Case Study and Whitepaper Writing Services
Transform client outcomes and complex expertise into high-trust assets that support sales and authority. Give serious buyers the evidence and depth they need to move forward.
What is included
What our case studies & whitepapers service includes
Customer and stakeholder interview process
Metric verification and outcome documentation
Case study writing in problem–solution–result structure
Whitepaper research, argumentation, and long-form writing
Design collaboration for web, PDF, and sales-deck formats
Distribution guidance: gating strategy, sales enablement, SEO
How we approach case studies & whitepapers
Case studies and whitepapers are the assets serious buyers ask for when marketing stops and evaluation begins. A rigorous case study proves you’ve solved this problem before — situation, intervention, measurable outcome. A substantive whitepaper proves you understand the problem space better than the vendor down the street.
SEO Agency Leeds produces both with editorial discipline: stakeholder and customer interviews, verified metrics with methodology notes (credibility dies with inflated numbers), narrative structure that mirrors the buyer’s own situation, and design-ready copy for gated or ungated distribution across sales and marketing.
Process
How we work
Research
We study search demand, competitors and the questions your buyers ask.
You getA topic and keyword map.
Brief
Each piece gets a brief: intent, angle, structure, sources and internal links.
You getAn approved brief per piece.
Write and edit
Specialist writers draft, editors check accuracy, and your experts review.
You getPublish-ready content.
Publish and refresh
We publish, track performance and refresh pages when they slip.
You getMonthly performance notes.
Packages
Pricing
Case Studies & Whitepapers is usually delivered inside one of our monthly plans or as a fixed-scope project. All prices are monthly, in GBP and exclude VAT. See full SEO pricing and what each package includes.
from £700/month
£700 to £800 typical
For businesses building a dependable organic channel
Choose Growthfrom £1,000/month
£1,000 to £1,200 typical
For complex websites, ecommerce and multi-location brands
Choose Scale01Our results are confidential — can we still do case studies?+
Usually yes: anonymised industry framing ("a mid-market logistics company"), percentage improvements instead of raw figures, or aggregate composites. Approval workflows with your customer are built into our process.
02Should whitepapers be gated behind a form?+
Depends on the goal. Gating generates leads but caps reach and SEO value; ungated builds authority and citations. We often split the difference: ungated web version for visibility, enhanced gated edition for lead capture.
03How long does a case study take to produce?+
Three to five weeks typically: interview scheduling, drafting, metric verification, customer approval, and design. The approval loop is the variable — we manage it actively so assets don’t die in legal review.
Free SEO audit
Get a straight answer on what to fix first.
Request a free SEO audit and we will come back with the largest constraint on your organic growth and the first practical fix. No sales sequence.
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