from £300/month
£300 to £500 typical
For local businesses and focused, early-stage SEO
Choose StarterSEO & Organic Growth
App Store Optimisation Services for iOS and Google Play
Improve app discoverability, listing relevance, creative testing, and conversion across Apple and Google stores. Increase qualified impressions and installs from store search.
What is included
What our app store optimisation service includes
App store keyword research and competitor ranking analysis
Title, subtitle, and description optimisation per platform
Screenshot, icon, and preview video conversion strategy
Rating and review velocity programme with response management
Store listing A/B experiments and conversion tracking
Monthly visibility, conversion, and install-source reporting
How we approach app store optimisation
App Store Optimisation (ASO) is search marketing for the App Store and Google Play: title and subtitle keyword placement, description optimisation, screenshot and preview-video conversion testing, rating velocity, and — for Google Play — the keyword-indexed long description. Over 60% of app installs start with a store search; ranking for the right queries is the difference between organic growth and paying for every install.
SEO Agency Leeds treats ASO like SEO with a conversion layer: keyword research from actual store search data, metadata optimisation per platform’s distinct algorithm, A/B testing of creative assets through store experiments, and review strategy that protects the rating that gatekeeps your conversion rate.
Process
How we work
Audit
We crawl the site, review Search Console and analytics, and benchmark the competitors that rank.
You getPrioritised findings with effort and impact.
Strategy
We decide what to fix, build or consolidate, and agree the metrics that define success.
You getA 90-day roadmap.
Execute
Fixes, content and outreach ship in monthly sprints, by us or alongside your team.
You getAn itemised monthly delivery log.
Measure
We report on enquiries and revenue, then shift effort to whatever is working.
You getA monthly report and strategy call.
Packages
Pricing
App Store Optimisation is usually delivered inside one of our monthly plans or as a fixed-scope project. All prices are monthly, in GBP and exclude VAT. See full SEO pricing and what each package includes.
from £700/month
£700 to £800 typical
For businesses building a dependable organic channel
Choose Growthfrom £1,000/month
£1,000 to £1,200 typical
For complex websites, ecommerce and multi-location brands
Choose Scale01What is the difference between ASO for Apple and Google Play?+
Apple indexes the title, subtitle, and a hidden keyword field; Google Play indexes your full description. Creative requirements, review dynamics, and experiment tools also differ — so each store gets its own metadata and testing plan.
02How fast does ASO show results?+
Metadata changes can shift keyword rankings within days of the release propagating. Conversion improvements from creative testing typically compound over one to two months of experiments.
03Can web SEO help our app too?+
Yes — app landing pages rank in Google search and feed installs, and Google surfaces app content in search results. We coordinate web and store optimisation so both channels reinforce each other.
Free SEO audit
Get a straight answer on what to fix first.
Request a free SEO audit and we will come back with the largest constraint on your organic growth and the first practical fix. No sales sequence.
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